As our society is headed toward a comprehensive education reform through the introduction of new learning guidelines, Brainfinity has won a special place for itself, bringing something new into Serbia's education system. But, it didn't stop there.

The LINK educational Alliance has adopted an education strategy developed by the Institute for Contemporary Education (ICE) together with other institutions operating under their wings. The strategy is based on the best examples of educational and psychological adaptation implemented by globally renowned education systems that have proven to be highly successful in developing different teaching methods and solutions.

Mensa Serbia and LINKgroup are pleased to announce the signing of a protocol on cooperation that will enable them to jointly implement activities aimed at promoting education and developing intelligence in our country. What links them is a set of shared values, which is evident in the fact that they have simultaneously implemented programs designed to develop intelligence, creative thinking, lifelong learning, 21st-century professions and healthy lifestyles.

Through the Institute for Contemporary Education and with help from educational institutions operating under the LINK edu Alliance, LINKgroup created Brainfinity, the biggest STEAM event in the region. Brainfinity is an innovative problem-solving competition for students attending primary school years 5 through 8, who want to test their knowledge and skills in an unusual manner, using modern technology and teamwork. Great interest among the children, parents and teachers for such an approach to learning has underlined the potential of Brainfinity, which already has serious plans for the future.