The way we do business

  • We are aware of the new business reality in conditions of extreme uncertainty, and the need to protect and develop our business by enhancing current products and experimenting with new ones.
  • We only do work and only ask for work that adds value to the business.
  • We simplify, standardize and streamline our current work whenever possible.
  • We are consistently open, honest, ethical and genuine.
  • Innovation – not imitation.
  • We learn from both our successes and our failures.
  • We are efficient because faster is better than slower; we are disciplined because we believe that order is the key to organization and constant progress; we are diligent because great effort is a prerequisite for result, dedication and focus; we are responsible because we are focused on achieving long-term business results.
  • We have a healthy dissatisfaction with the status quo.


Passion for winning

  • We don’t stop pushing. Nothing worth doing is easy.
  • We have a compelling desire to improve and to win in the marketplace.
  • We know that profitability is essential to our future success.
  • Learning and growing: There is no end to knowledge. We want more, and we chase it. We’re never satisfied.
  • We tackle problems confidently and without hesitation; we are focused on the most pressing issues.



  • We believe in honest competition using resources and knowledge.
  • We uphold the values and principles of LINK group in every action and decision.
  • We always try to do the right thing.
  • We operate within the letter and spirit of the law.
  • We proudly develop our business in a culture of honesty.
  • Our activities help people become more successful, thus creating new social value.



  • We are constantly transforming.
  • We believe in leadership by example.
  • We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.
  • We advocate corporate entrepreneurship and open doors for internal and external startups.
  • Let’s take talented people out of the shadows and help them achieve success.


Our people

  • We are one, customer driven team.
  • We act on the conviction that the men and women of LINK group will always be our most important asset.
  • We believe that we can train good people and match their skills to the most suitable positions, however, we also believe that you cannot make bad people good.
  • We believe that a relationship with each employee based on justice, transparency and respect creates an atmosphere of trust where people can reach their full potential and treat each other equally.
  • We create an environment in which anyone can be successful provided they invest in themselves and in their knowledge.



  • Nothing is ever „ “good enough””. We are continuously moving forward, innovating, and improving. Open-mindedness.
  • We enable and facilitate innovation.
  • We implement sustainable growth through continuous innovation and we constantly strive to find new sources for our development.
  • We are equipped with state-of-the-art technology.



  • Treating customers with care is not enough –- we do more. „Great” just isn’t good enough.
  • The client is the focus of all our activities.
  • We strive towards happy and satisfied clients.
  • Customer service, quality and focus on the user –everything else will follow. We think customer. We treat customers the way we’d like to be treated. We deliver „WOW through service.”.