The Public Relations Society of Serbia is a professional organization founded in 2004, as the successor of the Public Relations Society of Yugoslavia, the oldest PR society in the former republic. Currently, it comprises some 200 regular members from various social segments who have joined forces on the same mission – to enhance the field and profession of public relations.

The mission of the Society is to contribute to the enhancement of the field and profession of public relations, help the implementation of the highest professional and ethical standards and realize top quality professional programs, organize conferences, seminars and trainings, and establish international cooperation and the exchange of experiences.